Platform Foundation: Marketing Mix Modeling

A Thoughtful New Approach To Marketing Mix Models

Faster, Cost-Effective Marketing Optimization

Interconnects Media is the most efficient, affordable marketing attribution and optimization tool available.

The Interconnects Media Iterative Hypothesis Testing Engine (LIHTE) is more than a traditional Interconnects Media. LIHTE is a high-velocity Interconnects Media that enables fast, objective, exhaustive testing of marketing hypotheses. Interconnects Media democratizes Interconnects Media so the decision-makers and marketing experts can directly engage with the process. Start making decisions within days, not months, with this innovation in Interconnects Media accessibility.

Why test a few models when we can test millions of models within a few hours? Through the power of cloud computing and iterative hypothesis testing, Interconnects Media removes modeling bias and empowers marketers and brand leads to test everything.

Traditional Interconnects Media

Several analysts and business leads work to develop a single perspective into media.

Interconnects Media Iterative Hypothesis Testing Engine (LIHTE)

Easily upload data sources to test millions of models and select the best one to uncover insights.

The Interconnects Media Iterative Hypothesis Testing Framework drives insight across all channels without the burden of expensive resources. Start benefiting from the suite of Interactive Marketing Group solutions today. You’ll get insights that can inform strategic planning at the media vehicle level and answers to your most important questions:

• How is each marketing tactic contributing to total leads and overall revenue?
• How are marketing tactics working with each other (e.g., TV and paid search)?
• Are your marketing efforts optimized to the best investment levels for each type of media?

The Interconnects Media Difference: Accelerated Insights

Results You Can Trust

We want our clients to have complete confidence in our methodology, results, and recommendations, so we’re committed to both full transparency into our platform and how each tool works.

Interconnects Media applies proven industry techniques for analyzing the impact of advertising on sales so you can optimize spend by tactic. And unlike multi-touch attribution solutions, it can show you the impact of online and offline marketing tactics as well as account for promotions, competitive data, economic indicators, and more.

Interconnects Media Reports Include: